Our AFG Team Members

We combine family values and expertise to ensure superior service and product.

Our AFG team is always here to help you – our valued customer – through our combined, 100-plus years of expertise in the Australian meat and agricultural industries. This includes practical experience in processing, manufacturing, wholesale, food service, retail, trading, and supply chain.

We also uphold the family values that AFG was built upon – and for this reason, work seamlessly together as professionals to ensure you receive the best customer service and products possible.

AFG Sales Team

Welcome to the Sales Team at Adams Food Group. We are passionate about delivering the highest quality meat products to our customers, backed by exceptional service and expertise. Our team is dedicated to sourcing premium meats from trusted suppliers, ensuring that every cut meets our rigorous standards for quality and freshness. With years of industry experience, we understand the unique needs of our customers.

We pride ourselves on building strong relationships and providing customised solutions that cater to your specific requirements. From product selection to delivery, we are here to ensure a seamless experience and to help you make informed choices that enhance your offerings.

Adam Newman

Chief Executive Officer

Adam has over 25 years experience in the Australian meat and farming landscape, working with customers, suppliers, processors and manufacturers in servicing both export and domestic markets. Outside of work Adam enjoys adventures in the great outdoors, hiking and cycling to name a few.

Max Watson

Sales, PNG & Domestic

With two years of experience in sales, both domestic and export, Max brings a strong background in logistics to his role at Adams Food Group. Passionate about building relationships and driving results, he excels in understanding market dynamics. Outside of work, Max enjoys playing golf and rugby, embodying his competitive spirit both on and off the field.

Ron Choong

Sales, Korea & Japan

Ron brings over 20 years of expertise in international sales and customer development, with extensive experience in Australian food and agribusiness across various channels, including wholesale, retail, e-commerce, and export. A quasi-automotive enthusiast, he is passionate about family, travel, and seeking out new adventures.

Peter Cao

Sales, S.E. Asia & Middle East

Peter is fuelled by his passion for understanding red meat industry globally and over 10 years experience working in and promoting the Australian red meat industries.

Malcolm Stanley

Sales, USA & Pacific Region

Malcolm has 40+ years in the meat industry, working in export processing, retail, value add & sales, bringing with him a vast knowledge of Beef, Lamb & Pork proteins and global markets.

Tom O’Brien

Sales Support

Tom is currently a University of Melbourne student studying a Bachelor of Agriculture majoring in Economics. He has previously worked with a variety of different species of livestock on farm and has also gained several years’ experience working in the grain industry for Riordan Grains. He loves getting to the footy when he can and enjoys a round of golf.

AFG Finance Team

Welcome to the Finance Team at Adams Food Group. We play a crucial role in driving the financial health and strategic growth of our organization.

Our team of skilled professionals is dedicated to providing financial insights, effective budgeting, and robust financial planning to support our business objectives.

By leveraging advanced analytical tools and best practices, we ensure sound financial management and compliance with industry standards.

Our collaborative approach allows us to work closely with other departments, enabling informed decision-making that drives innovation and efficiency.

Kim Nguyen

Finance Manager

With a decade of experience in financial management, Kim is a skilled Finance Manager dedicated to enhancing organisational performance. As a Fellow of CPA Australia (FCPA), he brings a deep expertise in financial analysis, strategic planning, and compliance. He is passionate about driving financial success and fostering a culture of collaboration and growth within the team.

Luna Ton

Assistant Accountant

As a dedicated accountant in AFG for 3 years, Luna specialises in financial data report to ensure seamless operations. Luna has a keen eye for detail and a strong understanding of logistic dynamics, providing insightful reports and ad hoc support that drive strategic decision-making.

Natalee Tran

Assistant Accountant

Natalee is an enthusiastic accountant with extensive experience in book keeping and financial reporting seeking to contribute expertise to a dynamic environment. Currently pursuing CPA certification, she aims to leverage her skills to support organisational goals and streamline processes.

AFG Exports Team

Welcome to the Export Logistics and Documentation Team at Adams Food Group. We specialise in navigating the complexities of international trade, ensuring that your shipments move smoothly across borders.

Our dedicated team combines expertise in logistics management with a deep understanding of export regulations and documentation requirements.

We are committed to providing accurate, timely, and efficient services that minimise delays and streamline your supply chain.

With a focus on customer satisfaction, we work closely with clients to tailor solutions that meet their specific needs. Our proactive approach and attention to detail ensure that every shipment is handled with care.

Demi Zheng

Head of Logistics and Export

Demi is a results-driven Head of logistic with over 6 years of experience in export and logistics. Demi’s proven ability to optimise logistics operations, reduce costs, and improve service delivery with a strong customer focus.

Summer Lee

Logistics & Export Documentation Support

Summer is a logistics professional dedicated to facilitating smooth shipping processes from Australia to worldwide destinations. Summer prioritise efficiency and compliance, all while keeping the journey enjoyable and stress-free!

Ann Spiteri

Export Documentation & Compliance

With over 30 years of experience in the export industry, Ann Spiteri specialises in export documentation, quarantine, and customs at Adams Food Group. Her extensive expertise ensures smooth and compliant international operations. Outside of work, Ann enjoys supporting her two children in their passion for dance.

Toula Borg

Export Support & Domestic Logistics Co-Ordinator

Toula has over 30 years of experience in logistics and team support, with a focus on export documentation and domestic logistics. She enjoys helping things run smoothly and has a passion for traveling and DIY renovations, where she loves to get hands-on.

Hersey Wang

Production Manager

Hersey is integral to the Production & Operations aspect of the business, focusing on close supplier relationships through planning and production. She has been working in the meat industry for 8+ years and has a strong background in meat production.

Client Reviews

What People Say About Us

Real feedback from people we’ve had the pleasure of working with.

Our Industry Partners

We’ve built a winning network of customers and suppliers.

At AFG, we understand great partnerships are the key to success. That’s why our main business focus has always been on the needs of our customers, suppliers and everyone in-between. We’re proud of all those we partner with, and will continue to nurture a winning network. Together, we create mutual, endearing value.

Greenstock – Australian Meat by Woolworths

We’re the official and strategic meat-trading partner for Greenstock.

We are honoured to have been selected as the official and strategic trading partner for all Greenstock meat protein products. We acknowledge this partnership has given us the opportunity to increase awareness of our commitment to supplying premium-quality protein products with consistent specifications, worldwide.

Supply Partners

We foster long-term, progressive partnerships
across Australia and our strategic export markets.

We work closely with our key business partners across Australia and our strategic export markets to customise a procurement solution that suits your needs. We also maintain a domestic network of service production plants that process and supply your meat proteins. All of our processing facilities practice approved Australian ethical and regulated production standards.

Distribution

We service our domestic arm through preferred carrier QMC Logistics.

QMC provides a customised distribution solution for our entire national customer network – all while working at an impressive +97% service level (KPI).

Logistics

Our export logistics partners provide complete freight expertise.

We are proud to offer the best possible freight solutions through our export logistics partners. With advanced skills in procurement, management and optimisation, our partners help us ensure our products are delivered to worldwide markets effectively – on every occasion. Our focus on ocean freight – planning, buying and optimising weekly usage – also provides greater efficiency and service enhancements, as does collaborating with others to drive more successful use of the associated rail, road, and port service flow. All of this, establishing a platform for competitive advantage.

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